Content & Creative

What We’re Reading: Week of Oct. 5, 2020

This week: Fixing friction in B2B, quantifying your content, and pros and cons of remote work By Motum B2B Oct 05, 2020

B2B customer experience makes a difference

When Elite Sportswear, an athletic apparel manufacturer and distributor, noticed its B2B sales slowing, the management team took a deep dive into the company’s operations to search for the root of the problem. Read the case study at Digital Commerce 360.

Is your content performing?

Quantifying your content means finding inefficiencies or opportunities in your content strategy while providing insights on shifts in consumer behaviors and mindsets. Data-driven analysis is the key to effective performance measurement. Visit Marketing Land for more.

Working from home: Love it or hate it?

Most of us have developed an opinion on remote work by now, with some employees enjoying the experience more than others. Whether you enjoy the WFH life or are itching to get back in the office, Fast Company shares some things employers can do to make remote work a little bit easier.