Analytics & Engagement

What We’re Reading: Week of Sept. 2, 2019

This week: Chatbots, B2B marketing best practices, and a logo-less ad campaign. By Motum B2B Sep 02, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Chat up your B2B audience with chatbots

As chatbots rise in popularity, it’s important to understand how they work, what they do and how to use them in your B2B content strategy. Analytics Insight offers a useful breakdown. (By the way, we’ll have some news of our own on that front soon, so stay tuned.)

Banish B2B marketing woes with 4 best practices

Feeling stuck in your marketing routine? Nothing wrong with brushing up on the basics with a few B2B marketing best practices! Forbes shares four key strategies for a killer marketing campaign: buyer personas, research, user-generated content and paid promotion.

Check out this logo-less Doritos campaign

How many big brands can you identify without seeing the logo? Aside from Coke, which apparently is recognizable by sound alone, Doritos made an ad devoid of logos (although it didn’t totally eliminate branding elements like the colours of their signature chip bags). Check it out at The Drum.