Process & Approach

What We’re Reading: Week of Apr. 23, 2018

This week: Personalizing B2B experiences with AI, lessons from tradeshows past, keyword research trends, and AR banner ads. By MOTUM B2B April 20, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Customizing B2B experiences with AI

As the world of B2B marketing moves away from impersonal, cookie-cutter strategies, new tech such as artificial intelligence is stepping in to fill the gaps in personalized content. CMSWire explains how to harness AI to improve the B2B buying experience.

Lessons from past tradeshow hits and flops

How can you turn your latest tradeshow into a learning experience for your brand? Webbiquity shares 12 takeaways from a selection of notable tradeshow performances.

3 keyword research trends to follow

According to Content Marketing Institute, it pays to stay on top of keyword research trends. The blog shares three trends to help you refocus your content optimization strategy this year.

AR brings promise of a banner ad renaissance

Since their inception over two decades ago, the effectiveness of banner ads has dwindled considerably. AdWeek explores how augmented reality can revitalize the use of banner ads.