Content & Creative

What We’re Reading: Week of Jul. 23, 2018

This week: Inside the mind of a buyer, B2B video tips, and social media marketing lessons from Netflix. By MOTUM B2B July 23, 2018

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

A quick trip into the buyer’s psyche

Whether we do it consciously or not, marketers spend plenty of time pondering the psychological principles that drive buyers to act. B2B Marketing delves into the psychology of customer behavior and the rules of persuasion.

Close more B2B sales with videos

As B2B buyers more closely resemble consumers in their video-watching habits, marketers need to fine-tune videos for the right audience. According to Entrepreneur, videos with these specific qualities help B2B companies close more sales.

Five social media lessons from a marketing genius

With over 125 million paid subscribers worldwide, Netflix owes a big share of its success to its consistently smart, forward-thinking approach to marketing. AdWeek shares five social media marketing lessons we can learn from the video streaming giant.