Content and Creative

What We’re Reading: Week of Nov. 13, 2017

This week: Content marketing robots, marketing analytics gems, and apparently Facebook isn’t listening to our conversations. By MOTUM B2B November 15, 2017

Welcome to What We’re Reading, a weekly rundown of news stories, marketing columns, and specific b2b industry news that caught our eye.

Putting your content creation on autopilot

Was this blog written by a robot?

The Content Marketing Institute says it’s entirely possible, thanks to the inception of content creation AI. Many of these programs can write news stories, tweets, and industry reports, sometimes even with instruction on the style and tone of the piece. 

So, should our content team worry about robots taking over our careers?

“The pessimist in me tells me that yeah, we'll be out of a job in the next 10 years,” says Giles Lino, Social Media Specialist at Motum. “The optimist tells me the price point is going to shut out a lot of companies.”

At monthly prices that start in the low thousands and climb to over $150,000, we’re not feeling too nervous yet. Besides, we’re inclined to think our writing has a “human touch” that automated content just can’t replicate.

(At least not yet.)

On cultivating a data-driven environment

Looking for some fresh analytics insights? Steve Lendt, our director of analytics and engagement, highly recommends the book Successful Analytics by Brian Clifton

“He's always focused on driving business results, so every page, every paragraph, every sentence I read is instantly applicable,” Steve says. “He’s just really good at explaining measuring concepts and analyzing digital properties for business impact.”

Check it out if you’re looking for practical, relevant Google Analytics strategies with a focus on your company’s bottom line.

Facebook is hanging on your every word (or is it?)

Let’s get our tinfoil hats on for this next story. Ready? Good. Now we can ask the question that’s on everyone’s mind: Is Facebook spying on us?

According to AdAge, no, it’s not.

Many users have commented on the creepy notion that Facebook monitors your online conversations, listens for keywords, and uses them to target ads on the site. Unfortunately for web conspiracy theorists, it seems these cases don’t add up; sources say they’re nothing more than spooky coincidences. Besides, as one source suggests, advertisers would likely have to pony up a lot more to pay for that kind of high-tech service.