Content & Creative

What We’re Reading: Week of Apr. 26, 2021

This week: IoT and B2B customer engagement, tips for a hybrid work model, and fostering a psychologically safe workplace By Motum B2B Apr 26, 2021

Use the Internet of Things to increase B2B customer engagement

The Internet of Things (IoT) uses smart technology and connectivity to enhance the capabilities and processes of, well, pretty much anything. While already widespread in B2C markets, B2B organizations have a lot to gain from implementing IoT in their operations, according to IoTforall.

Things to consider with a hybrid work model

Now that most people have been working from home for more than a year, it’s become clear that a hybrid work model may be preferred. As business owners plan for a return to the office, it’s important for them to consider the thoughts and feelings of their employees. Inc has tips to make the transition easier.

Why having a psychologically safe team is essential

Psychological safety in the workplace means fostering an environment where team members feel they can be themselves, make mistakes or share ideas without feeling threatened. Since remote work has made it difficult, if not impossible, to use body language and facial expressions as an effective way to communicate, this need has become even greater. B2B Marketing has some tips to cultivate a more comfortable environment.