Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

How B2B companies can thrive in the Metaverse

Several high-profile B2C companies have already made waves in the Metaverse, which is Meta’s network of 3D virtual worlds focused on social connection, but we have yet to see many B2B companies entering the fray. Inc. suggests B2B companies should consider investing in the Metaverse and intellectual property (IP) to stay ahead of the competition and prepare for what’s to come.

11 tips to help sell on Instagram

If you remember “the old days” of Instagram, you know the platform has come a long way from heavily filtered cat pictures and latte art. Now, large and small companies alike can make use of Instagram’s features for business to easily sell products and services to customers around the world. Search Engine Journal shares some best practices.

Are you sabotaging your SEO campaigns?

Every SEO expert knows that knowing what NOT to do can be almost as important as the inverse. Lack of resources, poor planning, undefined goals and unclear targeting are all common issues that can throw a wrench in SEO campaigns. Search Engine Land shares some more roadblocks.

Back in the flesh

In-person events are back, and likely here to stay. However, that doesn’t mean budgets for them, or attendance rates, have bounced back quite yet. SmartBrief surveyed marketers about in-person events now that mask mandates have been lifted across the country and found that a lot has changed since last summer.