Content & Creative

What We’re Reading: Week of Aug. 19, 2019

This week: B2B social strategy, learning marketing automation, and a guide to video for business. By Motum B2B Aug 19, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Make a social media strategy for your B2B business

Does your current social media approach feel a bit spray-and-pray (or is it nonexistent)? Rather than filling up your feeds with whatever comes to mind, take a look at HubSpot’s social strategies for any B2B industry.

Walk, don’t run to marketing automation success

Or take baby steps, as the Pardot blog suggests. Here’s how to take a slow but structured start to your first foray into marketing automation, ensuring you set up a strong foundation to build progressively more complex campaigns.

Ideas to jumpstart your company’s video library

Whether you’re just getting started making videos for your B2B business or you need inspiration to keep up the momentum, Webbiquity has some tips and ideas for you. Check out their guide to using video for business.