Content & Creative

What We're Reading: Week of Dec. 9, 2019

This week: 8 work resolutions for 2020, a case for B2B social video marketing, and the rise of 5-second ads. By Motum B2B Dec 09, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

8 tips to better yourself in the New Year

There are two types of people in this world: those who don’t bother making New Years resolutions and those who give up on them 3 weeks into January. Thankfully, Inc’s 8 tips to improve yourself at work are pretty easy to achieve.

Leverage social video for better B2B marketing results

Social media videos are often overlooked in the B2B world. After all, business people aren’t interested in watching videos, right? Wrong! In fact, video posts on LinkedIn are 5 times more likely to generate user comments. Over half of LinkedIn users are accessing it from their phones, which is quickly becoming the most popular video platform, according to Entrepreneur.

Why short and sweet may be the future in social video marketing

With the explosive growth of the Vine-esque short video app TikTok, marketers are searching for ways to deliver punchy marketing messages in 5 seconds or less. Sounds challenging, but there have been some truly clever videos that capture attention and deliver a message all in less time than it takes to say “supercalifragilisticexpialidocious.”