Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

Creating high-quality B2B content for the modern world

It’s our job as marketers to make sure we’re on top of the latest trends and happenings in the fast-moving marketing world. At the end of the day, it’s all about creating high-value content that audiences will want to read, watch, and engage with. Follow these 3 tips from MarTech Series to stay on top of your game.

Boost local SEO with these types of content

In order to move up on the SERPs, you’ll need to adapt some local SEO strategies and create rich local content. Local SEO content consists of text, images, and video designed to meet the needs of local searchers. Take a deep dive into some of the best ways to improve your local SEO at Search Engine Journal.

Refreshing your brand on a budget

You don’t always have to spend thousands of dollars to improve your brand’s image. Spending a little bit of time to make your brand more human and creating valuable content are great first steps in the journey to a stronger brand image. Webbiquity has 5 impactful ways to improve brand image on a budget.