Content & Creative

What We’re Reading: Week of May 10, 2021

This week: Making moments in B2B, link clicks in Google Analytics 4, TV advertising’s evolution, and the latest NFT news By Motum B2B May 10, 2021

How to make a moment in B2B

A customer’s experience is composed of many moments strung together, so it’s important to make these moments memorable and valuable. Celebration, growth, networking and learning are types of brand moments that can drive loyalty and build relationships, according to MarTech Series.

Tracking link clicks in Google Analytics 4

Google Analytics 4 was introduced in October 2020, and it brings a few notable changes and features to the omnipresent analytics service. Link click tracking happens automatically now, but you’ll need to make sure you have the Analytics 4 applied, and you may want to set up custom link clicks. Hubspot has the details.

TV advertising needs to evolve to survive

When’s the last time you watched regular old TV or saw an ad longer than 15 seconds? We don’t remember either. Our viewing patterns have changed, but TV ads have remained largely the same. That’s why TV advertisers need to consider new ad formats and buying processes, argues The Drum.

Disaster girl’s NFT sells for $500,000

Remember the “disaster girl” meme? Zoë Roth, the girl in the iconic image, is all grown up now – and she’s $500,000 richer thanks to her sale of the original copy of the meme as an NFT for 180 Ether (about $500,000). She says she’ll be using the money to pay off student loans and donate to charity. Read more at The Verge.