Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and B2B industry news that caught our eye.

SEO results depend on your content’s quality

Search engines are continuously changing to better meet searchers’ needs. That means placing a greater focus on creating content that search engines recognize as authoritative and that audiences want to read, versus simply stuffing a page with keywords. Search Engine Land brings us 3 ways that marketers can achieve SEO results through content.

How to build an irresistible website

Your website is a huge part of your digital presence, so it’s important to get it right. As the first point of contact for many potential customers, a good website should be easy-to-navigate, visually attractive, and serve as a guide to help visitors find what they’re looking for – fast. Explore some best practices at Inc.

A brief guide to targeted advertising

Targeted advertising is extremely effective as it uses personalized data to reach audiences in a very specific demographic to meet their needs. For targeted ads to be truly effective, however, there must be careful planning and strong execution. Check out a few examples over at HubSpot.

Feeling pessimistic? Try this.

Are you a pessimist or a realist? Despite who you are, most people only look at the risks of a specific action, without considering the potential benefits that can come from a decision. We all feel down sometimes, but there are a few techniques that can bring us up. Learn more at Fast Company.

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