Websites & Apps

What We’re Reading: Week of Oct. 1, 2019

This week: Reduce B2B website launch anxiety, revitalize your content marketing, build better customer relationships, and take teambuilding personality tests. By Motum B2B Oct 01, 2019

Welcome to What We're Reading, a weekly rundown of news stories, marketing columns, and specific B2B industry news that caught our eye.

Launch your new B2B website with confidence

Our team builds B2B websites every few months or so, it seems, and launch week is always an exciting time. If you find yourself feeling jittery as go-live approaches, we’ll help get you into the groove, but you can also check out Business2Community’s guide to reducing website launch anxiety.

Resurrect your B2B content marketing

It’s not that content marketing is dead — it’s that it’s been done to death, and not particularly well in most cases. Marketo explains how to breathe life into your B2B content with research, relevance, experimentation and more.

Work on new and existing customer relationships with these tactics

Learn from the signals your customers send through their use of digital channels. Collect feedback to demonstrate performance. Keep up the conversation. These are three strategies discussed in the Pardot blog to win new customers and improve your existing relationships, so check out the story for more details.

Learn more about your team with these personality tests

Learning about your colleagues’ different communication styles helps improve communication? You don’t say! HubSpot shares five personality tests you can use to learn more nuances about the way your teammates work, talk and solve problems.