Content & Creative

What We’re Reading: Week of Sept. 28, 2020

This week: B2B storytelling, “contact us” page tips, escaping your comfort zone and a slimy Scottish coronavirus health advert By Motum B2B Sep 28, 2020

Storytelling is the key to creating B2B content that drives results

“Marketing is no longer about the stuff that you make but about the stories you tell.” Learn how great storytelling sets your B2B content apart and helps you stand out from the crowd in this article from The Union Journal.

Refresh your “contact us” page with these inspiring examples

Is your “contact us” page uninspired, dull, or otherwise simply underwhelming? A well-designed contact page makes it easier for customers to reach out and connect with your business, driving conversions and results. Get inspired with these examples from Search Engine Journal.

Step outside of your comfort zone

It’s been said that life starts outside of your comfort zone, but that doesn’t mean you need to book a one-way flight to start a new life in an exotic country. It can be small things, like speaking up more in meetings or trying a new hobby to expand your horizons and grow your interests. Fast Company explains.

Scottish coronavirus campaign, or the next Ghostbusters?

A graphic ad from Scottish government aims to educate citizens about the unseen ways the coronavirus can spread, but some critics have scorned the ad’s “horror movie” approach. Watch the ad and decide for yourself at The Drum.